What’s The Average Social Media Marketing Growth Rate?

What’s The Average Social Media Marketing Growth Rate?

This question is something that I often get asked by my social media marketing clients. They want to know how much monthly growth in their engagement metrics or audience size they should expect once they start implementing a social media strategy or posting regular...
6 Ways to Repurpose Your Content

6 Ways to Repurpose Your Content

Last week, I did a webinar for Search Engine Journal titled Thinking Outside the Text Box: 6 Ways to Increase the Life of Your Content that was all about how to repurpose your content into other types and mediums. Turning your content into other pieces can help you:...
How to Define Your Company’s “Excitement Factor”

How to Define Your Company’s “Excitement Factor”

Every business has something that makes it unique from their competitors. This uniqueness is what drives loyal customers and makes them stay with a business, even if they are more expensive, farther away, or offer fewer services. What makes a company unique is what we...
Here’s What Your Customers Really Want to Hear From You

Here’s What Your Customers Really Want to Hear From You

When people are looking for something online, it’s to solve a problem they are having. Even if I am searching for cheese, it’s because I have a problem: I don’t have any cheese and I want some more. But, if you’re not an online cheese purveyor, your business should...