Why Nostalgia Marketing Works

Why Nostalgia Marketing Works

A few weeks ago, I did a webinar on nostalgia marketing, one of my favorite topics. Nostalgia marketing is so effective because it makes the audience: feel nostalgic about their childhood and teen age years feel like they have more in common with the brand recognize a...
I’m a Judge For The 2015 US Search Awards

I’m a Judge For The 2015 US Search Awards

For the second year in a row, I’m pleased to announce that I’m again a judge for the US Search Awards. The Awards are again being held in conjunction with Pubcon Las Vegas, taking place October 5-9. We went last year and had a blast. The judging...