Giving Feedback: Say What Needs to be Said

Giving Feedback: Say What Needs to be Said

One thing I see that is common among digital marketers (especially the inexperienced ones) is the tendency to not give honest feedback, or to remain passive so everything remains the same. Part of being a good marketer is sticking up for best practices, as well as...
How Boolean Search Improves Your Social Media Monitoring

How Boolean Search Improves Your Social Media Monitoring

Do you search for information on social media? Did you know that Boolean search isn’t just for search engines? Many of the main social networks accept some form of traditional Boolean search operators, as well as their own, to help users identify specific information...
How to Build Your Credibility by Answering Questions

How to Build Your Credibility by Answering Questions

Do you want to use your in-depth experience to help others? Are you a trusted resource? Successful marketers spend time sharing what they know. In this article I’ll share where you cananswer questions from fans, customers and even strangers to build your credibility...
Five Reasons Why Podcasts Are Worth Your Time

Five Reasons Why Podcasts Are Worth Your Time

Ever since Search Engine Journal introduced our new podcast, Marketing Nerds, we’ve been having an awesome time getting guests, covering all kinds of topics (from freelancing to Google penalties), and learning more about podcasting along on the way. Here’s...
New E-Book: How to Be Awesome at #SocialMedia Giveaways

New E-Book: How to Be Awesome at #SocialMedia Giveaways

I’m excited to announce that my second e-book, How to be Awesome at Social Media Giveaways, is now live on Amazon! The book is about 50 pages and is currently $2.99 for Kindle.   Some of the main topics covered in the book include: Basic strategy for...