by Kelsey Jones | Oct 30, 2014
In an enlightening new study by Software Advice, a survey of 200 B2B marketers found not only are trade shows the best source of high quality leads, they also are the highest quantity when compared to other marketing lead sources. Titled the B2B Demand Generation...
by Kelsey Jones | Oct 28, 2014
Disclosure: I was sent this book to review. All opinions are my own and I didn’t receive compensation. When I was contacted to possibly review The Formula: How Algorithms Solve All Our Problems…And Create More by Luke Dormehl, I said yes because analytics...
by Kelsey Jones | Oct 15, 2014
I think I’m finally just now fully recuperated from Pubcon now, and I got back Friday. I had a blast meeting a ton of people in person that I hadn’t before (but have talked to through email and social media). I also loved spending so much time with my team...
by Kelsey Jones | Oct 7, 2014
I had a great time speaking at KC SEM last week! The topics I discussed were: Editorial Guidelines Saying “Yes” or “No” to Guest Blog Pitches Building Community Engagement Why Branding Matters to Your Editorial Strategy It was a longer version...
by Kelsey Jones | Sep 30, 2014
I’m one of those people that strongly believes that you shouldn’t copy your competition. If you find yourself stuck for new ideas, saying (or even thinking), “Well what is Acme Competitor doing?” isn’t going to make your brand more...
