How to Allocate Your Social Media Advertising Budget

How to Allocate Your Social Media Advertising Budget

More than 50% of small business owners are jumping on the social media bandwagon to market their business, yet 60% are not seeing a return on investment according to Manta. They are not allocating their advertising dollars in the right way to generate leads that will...
Which Voice Recognition Is Better: Siri or Google Now?

Which Voice Recognition Is Better: Siri or Google Now?

Both Apple and Google are betting big on voice-based virtual assistants. They are coming out with regular tweaks and improvements to the core functionalities of their respective top 2 leading voice assistants: Siri and Google Now. You might not have heard a lot from...
20 Examples of Brands Rocking Pinterest

20 Examples of Brands Rocking Pinterest

If you know anything about Social Media than chances are you would have heard about Facebook, Twitter, Google+ or LinkedIn. People get really excited about the number of likes, followers, +1s and shares. But there’s a new platform called Pinterest which has a unique...
Why Mobile Marketing is Still Crucial for Businesses

Why Mobile Marketing is Still Crucial for Businesses

The world experienced a paradigm shift when smartphones and tablets were introduced. It was almost a natural progression from using desktops and laptops for your casual needs, to using mobile devices for both your work and personal tasks. Today, the penetration of...
Twitter Fiction

Twitter Fiction

By Caitlin Burns As a Transmedia Storyteller, platforms become the weapons in one’s storytelling arsenal. Movies, TV shows, console video games, cell phone games and video, online experiences, social media networks, blogs, ARGs and novels –just to name a few. Each one...