Lady Gaga and Social Media

Lady Gaga and Social Media

As her new video Telephone’s success suggests- over 7 million views in 3 days.  A week later, a Google search for telephone shows the 375+ articles about the video before even a description of the communications device. Whether one loves her or hates her, they have to...
Lady Gaga and Social Media

221B – Social Media and Storytelling at their Finest

Sponsored Message: Take control of your kid’s online activities with Internet safety for children. Sherlock Holmes from Warner Brothers was part of the single largest holiday season box office ever, holding a solid second place in earnings behind James Cameron’s...

Fandom and Social Networks: the Key to Evergreen Franchises

By Caitlin Burns Geek Culture has become increasingly powerful in Hollywood and Fan Communities on social networks are as sought after by consumer product companies as they are by TV shows and feature films. What draws fans to a property, product or community? What is...

Transmedia Storytelling

Social Media and New Media go hand in hand in the entertainment industry, but for years what people have seen presented is the same material, be it a commercial, TV program, film or short simply repurposed again and again from big screen to cell phone to YouTube to...