![Why Providing Free Content Gets More Return Visits]()
by Kelsey Jones | Oct 19, 2012
I was reading an article online, and came across this: I guarantee you I will not be visiting this website again (even though they have awesome sloth advertisements). A big yellow box telling me that I only have so many free articles left makes me feel trapped. And on...
![Why Providing Free Content Gets More Return Visits]()
by Kelsey Jones | Aug 29, 2012
By Kelsey Jones Bethaney and I are attending Search Marketing Expo (SMX) East in New York City in October and we couldn’t be more excited. Bethaney is a volunteer moderator in one of the rooms on the first day of the conference and I am speaking on the content...
by Kelsey Jones | Jun 7, 2012
Recently we had a client that was convinced we needed to dumb down our content writing because their target audience is 13-18 year olds. To them, this meant adding a lot of exclamation points, trailing ellipses, and emphasizing certain words or phrases in bold and...
by Kelsey Jones | Mar 8, 2012
By Kelsey Jones While researching or reading up on a certain topic or current event, one of the most frustrating things in the world is to be taken to a snippet of the article and to be told that to read the entire article, one needs to sign up for a paid membership...
