Creating a Niche for Mobile Internet and Social Networking

With the majority of Twitter updates and interactions done on other applications besides the actual Twitter website, along with updates to other social media sites via text, mobile social networking is becoming more and more popular as more people get internet-ready...

How to Monetize Social Media: The Right Way

Be sure to check out my latest guest post on Search Engine Land, where I discuss what it will take for sponsored social media message campaigns to be successful. Because social media is so personalized, it takes a lot a committment to honesty and integrity when...

Transmedia Storytelling

Social Media and New Media go hand in hand in the entertainment industry, but for years what people have seen presented is the same material, be it a commercial, TV program, film or short simply repurposed again and again from big screen to cell phone to YouTube to...

The Real Time Web Continues to Be Hot

There is a new way to search the web, and boatloads of users who have experienced the real time web have been impressed with the results. Traditional search engines rank sites based on relevancy.  Because of this, the results don’t change a lot; a search today will...

Self-Branding

CNN.com wrote a great article today about the power of branding yourself online. It has been proven through various studies that the majority of employers “google” prospective employees before deciding whether or not to hire them. Having a strong presence...

More Innovative Social Media Marketing Campaigns

Here are two new social media/internet campaigns that depend on internet and social media users to spread the word in order to win big. The first is Yahoo!’s yodel contest, as explained by their official blog: Today, we’re giving the Yahoo! yodel back to the...