BOOK REVIEW: How Thinking Like Zuck Can Help Your Business

BOOK REVIEW: How Thinking Like Zuck Can Help Your Business

I was recently sent a copy of  Ekaterina Walter’s new book, Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg for review by the author. It was right up my alley! Ekaterina combined Facebook anecdotes, wisdom...
BOOK REVIEW: How Thinking Like Zuck Can Help Your Business

A List of Social Media Metric Resources

Social media metrics, much like Google analytics for websites, help you see if your efforts and what you’re doing online will translate into a positive ROI or great customer engagement. Luckily for us, there’re a lot of great social media metric sites that...
BOOK REVIEW: How Thinking Like Zuck Can Help Your Business

Are You Instagramming Your Life Instead of Living It?

I went to a concert 2 weeks ago (Of Monsters and Men, The Joy Formidable, and Elle King, if you must know) and we sat near a woman who was instagramming the entire show. When she wasn’t posting photos of the bands playing, she was posting photos of herself....
BOOK REVIEW: How Thinking Like Zuck Can Help Your Business

Offering Free Stuff via Social Media

By Kelsey Jones Social media is a great way to connect with current and perspective customers and clients. For businesses that are looking for a way to increase their reach and audience on Facebook, Pinterest, or Twitter, if might be useful to offer some kind of...
BOOK REVIEW: How Thinking Like Zuck Can Help Your Business

Great Marketing During Black Friday and Cyber Monday

By Kelsey Jones Let’s just say it: Black Friday is getting a little ridiculous. Is there really a need to open at 8pm on Thursday, Wal-Mart? However, even though Black Friday is pure madness, people buy into it. For that reason, it is pure marketing and...