12 Reasons Why Podcasting is Worthwhile

12 Reasons Why Podcasting is Worthwhile

I’ve been a fan of podcasting ever since I discovered HowStuffWorks.com’s series of podcasts, like Stuff You Should Know and Stuff You Missed in History Class. Since then, I’ve dabbled in podcasts in several different verticals, and of course got...
IBM Study of 1,500 CMOs Highlights Challenges and Trends

IBM Study of 1,500 CMOs Highlights Challenges and Trends

IBM released a study that interviewed 1,500 Chief Marketing Officers (CMOs) worldwide. The study, titled From Stretched to Strengthened: Insights from the Global Chief Marketing Officer Study, is available for free after filling out a contact form. Challenges in B2B...
New E-Book: How to Be Awesome at #SocialMedia Giveaways

New E-Book: How to Be Awesome at #SocialMedia Giveaways

I’m excited to announce that my second e-book, How to be Awesome at Social Media Giveaways, is now live on Amazon! The book is about 50 pages and is currently $2.99 for Kindle.   Some of the main topics covered in the book include: Basic strategy for...
New Study Shows Trade Shows Generate Highest Quality Leads

New Study Shows Trade Shows Generate Highest Quality Leads

In an enlightening new study by Software Advice, a survey of 200 B2B marketers found not only are trade shows the best source of high quality leads, they also are the highest quantity when compared to other marketing lead sources. Titled the B2B Demand Generation...