The Social Robot: Live from SXSWi

The Social Robot: Live from SXSWi

By Kelsey Jones Bethaney and I will be joining the rest of the other tech nerds next week for South by Southwest Interactive, a conference that boasts these impressive stats: Interactive Conference Participants: 19,364 Interactive Conference Sessions: 935 Approximate...
Customers Have to Like You Offline to “Like” You Online

Customers Have to Like You Offline to “Like” You Online

By Kelsey Jones The title pretty much says it all. If a customer has no use for your business or services offline in the “real world”, why would they ever be compelled to “like” your business’ page on Facebook or follow your Twitter stream? Sure, a friend or family...
Use Twitter as a Customer Service Tool

Use Twitter as a Customer Service Tool

By Kelsey Jones Last week, my husband mistakenly spelled my middle name wrong on our airfare reservation for our delayed honeymoon to Jamaica. After berating him for not knowing the correct spelling of my middle name, I got to work trying to correct the problem. After...
How to Protect Yourself on Mobile Check-In Applications

How to Protect Yourself on Mobile Check-In Applications

By Kelsey Jones Mobile check-in and geo-location applications like Gowalla, Foursquare, Yelp, and Facebook Places can be great for finding out where friends are, gathering badges, and even earning specials. However, for people who aren’t careful, mobile check-in...