Social Media and SEM Story Round-Up

Here are some great articles on social media and search marketing to start your week off right. These lists are usually pretty popular here at the Social Robot, so we may try to do them more regularly. Social Media: The People’s Media Social Media Predictions for 2010...

How to Monetize Social Media: The Right Way

Be sure to check out my latest guest post on Search Engine Land, where I discuss what it will take for sponsored social media message campaigns to be successful. Because social media is so personalized, it takes a lot a committment to honesty and integrity when...

How Social Media Can Save You Money

Sometimes the best posts about our industry (social media and SEM) come from unlikely sources. One such example is this great article, entitled “Find out how social media can save you money” by Alison Brownrigg on nwsource, a shopping and fashion...

Fandom and Social Networks: the Key to Evergreen Franchises

By Caitlin Burns Geek Culture has become increasingly powerful in Hollywood and Fan Communities on social networks are as sought after by consumer product companies as they are by TV shows and feature films. What draws fans to a property, product or community? What is...

TwitterGate: The Impact of Lawsuits over Bad Press

Last week the web was on fire over the news that a real estate development company was suing a woman over what she said on her Twitter page about mold in her apartment, in a building that the company owned. This woman only had 20 followers and the company has openly...