by Kelsey Jones | Mar 28, 2017
Think back to the best commercials or ads you’ve ever seen. Are they CGI geckos or fake families jumping with joy about $20 jeans? Probably not. The commercials that seem to stick out and stay with us for years (or even decades!) are the ones that are honest. Maybe...
by Guest Author | Mar 24, 2017
Successful content writers know that the industry changes rapidly. Anything from a new social media platform to a change in Google’s algorithm can affect the way that you write content. Make sure your work excels by learning these five things copywriters need to know...
by Guest Author | Mar 22, 2017
A strong social media presence cannot just depend on intuition. Although there are some individuals who seem naturally adept at posting effective content online, even they know the true value of a good social media calendar. A good social media calendar helps you...
by Guest Author | Mar 16, 2017
While high organic traffic is every brand’s dream, it is certainly not easy to achieve, and even harder to maintain. Notice a drop in visitors lately, especially in certain pages in your site? Don’t spend more money on click baits just yet. Maybe you just need to...
by Guest Author | Mar 13, 2017
What is digital marketing? Here is a Financial Times definition: Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other...
by Guest Author | Mar 6, 2017
Think Jar states that it will cost a business at least 7 times more to convert a new customer than to retain an existing one. One of the biggest mistakes online businesses make is spending too much time on top-of-funnel efforts – forgetting customer retention...
by Guest Author | Mar 1, 2017
What type of social media marketer are you? Do you envision what’s next, like the Visionary? Or do you like being ultra prepared and knowledgeable, like the Conservative? Find out which of the five types of social media marketers you are most like in our handy...
by Guest Author | Feb 28, 2017
The internet has paved way to a new era of self-publishing. There are a lot of content out there and the challenge is to rise above the noise. A compelling visual content usually always beats plain text social media status updates. Needless to say, visuals are strong...
by Guest Author | Feb 27, 2017
Let’s face it – online marketing is still supreme when it comes business promotion. Everyone has an equal chance to establish their presence online, and everyone is given an opportunity to market products or services. However, having an effective online...
by Kelsey Jones | Feb 22, 2017
When I was growing up, I was a really creative child. I let my Polly Pockets ride on my Jurassic Park dinosaurs; I had Rajah from Aladdin riding the horses from my Barbie horse stable. I was always asking my mom where electricity came from or if Jimmy Dean (as in,...
