Five Marketing Lessons From Hocus Pocus

Five Marketing Lessons From Hocus Pocus

Hocus Pocus is arguably one of the best Halloween movies of all time. I just ordered another copy on Amazon because I can’t find where my old one went. In honor of being able to enjoy this film again this fall, I thought it would be fun to draw some comparisons...
Google Allo, A New AI Messaging App, Released

Google Allo, A New AI Messaging App, Released

Google Allo has been getting a lot of attention lately from marketers and those in search. Matt Southern, our lead news writer at Search Engine Journal, wrote a post about Allo reviews that has gotten tens of thousands of views. The interest is so strong because Allo...
The Best Women-Led Sessions at Pubcon 2016

The Best Women-Led Sessions at Pubcon 2016

Pubcon Las Vegas is one of my favorite conferences to go to every year. This year, I am grateful to receive a press pass to cover Pubcon through a unique lens that isn’t discussed enough: women speakers at marketing conferences. Pubcon has done a great job of...
I’m Speaking at State of Search 2016

I’m Speaking at State of Search 2016

I’m happy to announce that I’ll be speaking at State of Search in Dallas, Texas this year! Ever since I went as press in 2014, I’ve wanted to go back. It’s a great conference and I’m excited to be part of it this year! One of the best...
There’s Free Coworking Near You

There’s Free Coworking Near You

If your city isn’t one of the bigger cities in your area, you are probably feeling like you are missing out on joining coworking offices that are popping up in the major metropolitan areas around the world. Being able to go to an office without the large expense...
What’s The Average Social Media Marketing Growth Rate?

What’s The Average Social Media Marketing Growth Rate?

This question is something that I often get asked by my social media marketing clients. They want to know how much monthly growth in their engagement metrics or audience size they should expect once they start implementing a social media strategy or posting regular...