6 Ways to Repurpose Your Content

6 Ways to Repurpose Your Content

Last week, I did a webinar for Search Engine Journal titled Thinking Outside the Text Box: 6 Ways to Increase the Life of Your Content that was all about how to repurpose your content into other types and mediums. Turning your content into other pieces can help you:...
How to Define Your Company’s “Excitement Factor”

How to Define Your Company’s “Excitement Factor”

Every business has something that makes it unique from their competitors. This uniqueness is what drives loyal customers and makes them stay with a business, even if they are more expensive, farther away, or offer fewer services. What makes a company unique is what we...
Here’s What Your Customers Really Want to Hear From You

Here’s What Your Customers Really Want to Hear From You

When people are looking for something online, it’s to solve a problem they are having. Even if I am searching for cheese, it’s because I have a problem: I don’t have any cheese and I want some more. But, if you’re not an online cheese purveyor, your business should...
How Small Brands Are Making a Big Impact With Content

How Small Brands Are Making a Big Impact With Content

Just because you’re a small company, it doesn’t mean that you can’t make a big impact with your content. With a little bit of expertise and elbow grease, it’s possible to produce amazing content that is going to grow your audience and your brand. Here’s some ways...
Do You Know What Your Company’s Excitement Factor is?

Do You Know What Your Company’s Excitement Factor is?

What is it about your company and its offerings that get peoples’ attention? Is it your spin on the conventional products in your industry, or does your customer service blow everyone else out of the water? The sooner you figure out your excitement factor, the...
Secret Social Tip: How to Get More Followers on Snapchat

Secret Social Tip: How to Get More Followers on Snapchat

Earlier this month, I wrote a post for Search Engine Journal on how to find people to follow on Snapchat. Because Snapchat doesn’t currently offer this feature as a native option on their app (users can only search in their contacts), I searched for Snapchat...
How Google is Fighting Webspam

How Google is Fighting Webspam

As much of a powerful tool that search is, there’s a tendency that the results we are being given are results of spam. Internet traffic generates revenue, and people might use deceptive and manipulative strategies to create traffic on their websites. Most of these...
15 Empowering Eleanor Roosevelt Quotes

15 Empowering Eleanor Roosevelt Quotes

Eleanor Roosevelt is one of the most powerful women in her time, as she was the First Lady of the US, serving with her husband President Franklin D. Roosevelt. She served from 1933 to 1945 and has contributed to the betterment of human rights, especially women’s...