Taking a Blogging Break

Taking a Blogging Break

I’m in the middle of shifting my service offerings, so I’m going to take a break from writing blog posts on here for a while. Could be a few months! I’ve realized that I haven’t had the time to write on my blog as much as I’d like, so I...
How Does the Workplace Culture Affect Performance?

How Does the Workplace Culture Affect Performance?

The workplace is somewhere that we will invest a lot of years in our lives. We start out as entry-level employees and climb up that ladder of promotion and success. Or you’re someone who gathers experience from different companies to boost your resume. The thing is,...
5 Great Tools for Better Digital #Marketing

5 Great Tools for Better Digital #Marketing

There are so many great tools out there for marketing that can help you analyze, organize, design, and manage your brand and business. These tools are available on almost all platforms (PC, smartphones, tablet, etc.) and are quite easy to use. Only some are free,...
I’m Speaking at #Pubcon 2015!

I’m Speaking at #Pubcon 2015!

I’m happy to announce that I’ll be speaking at Pubcon again this year! I’m covering Video and Podcast Marketing on Thursday with Greg Jarboe, Robert Riggs, and myself presenting. Because I’ve run the Marketing Nerds podcast for almost the...
How to Improve Your #Marketing With Hashtags

How to Improve Your #Marketing With Hashtags

Hashtags have become an integral part of our modern culture. Twitter introduced this as a keyword search feature in 2009. Now, it has become very popular in social media and it can be seen in people’s posts everywhere. It acts as a conversation starter and unifies...
Got a Small Budget? Go For the Human Element

Got a Small Budget? Go For the Human Element

When smaller company Super-Pharm wanted to compete with giants like Gillette when it comes to their line of M6 razors, they teamed up with Israeli agency BBR Saatchi & Saatchi to produce an advertising piece that gets notice. What do you do when you have a small...
Why Nostalgia Marketing Works

Why Nostalgia Marketing Works

A few weeks ago, I did a webinar on nostalgia marketing, one of my favorite topics. Nostalgia marketing is so effective because it makes the audience: feel nostalgic about their childhood and teen age years feel like they have more in common with the brand recognize a...