by Kelsey Jones | Feb 25, 2015
The infographic below has a lot of great stats that I think are especially relevant today, since many businesses are still planning out their entire 2015. Some statistics of note include: 40% of the world’s population uses the internet 80% of smartphones are...
by Kelsey Jones | Feb 18, 2015
According to a study by Acquity Group and reported on by Modern Distribution Management, the use of e-commerce for B2B goods and services continues to increase. Out of 500 procurement officers polled (who have annual purchasing budgets over $100,000), 68% report that...
by Kelsey Jones | Feb 12, 2015
Millennials (current 21-40ish year olds) and Generation Z (those who are currently under age 21) have significant buying power. Combine that with the fact that they are the first two generations to grow up with the internet and technology as a significant part of...
by Kelsey Jones | Feb 3, 2015
There are so many articles out there as to why blogging is important or how it should be done, but I thought it would be interesting to talk about the flipside (and the ugly truth), which is the fact that most blogs don’t succeed, and the bloggers behind them...
by Kelsey Jones | Jan 28, 2015
In a perfect world, I wouldn’t have to work at all while I’m traveling. And while that’s possible some of the time, on trips for work or for longer periods of time, I do have to keep up with work, because freelancing means no paid vacation time. My...
by Kelsey Jones | Jan 21, 2015
When I had my old blog, I used to do Commercial Fridays, where I would share either a funny or ridiculous commercial and give my opinion on it. There are so many ridiculous commercials out there nowadays, so I can’t help re-starting this tradition of a weekly...
by Kelsey Jones | Jan 14, 2015
I had the honor of presenting at SEJ’s first ever webinar series, one we are calling the Marketing ThinkTank. I spoke about the editorial process, how to find and grow a community of contributors, and finding blog post ideas. Loren Baker, founder of SEJ, was the...
by Kelsey Jones | Jan 6, 2015
IBM released a study that interviewed 1,500 Chief Marketing Officers (CMOs) worldwide. The study, titled From Stretched to Strengthened: Insights from the Global Chief Marketing Officer Study, is available for free after filling out a contact form. Challenges in B2B...
by Kelsey Jones | Dec 15, 2014
As I stared at my to-do lists, sorted by day, for this week and next, I instantly got overwhelmed. How was I going to get this all done, plus write for my own two blogs, plus take off Dec. 24-26th for Christmas?! Suddenly, it hit me. I’m my own boss. So I...
by Kelsey Jones | Dec 11, 2014
If I had to choose an activity for someone to do in hell, I would probably choose moving over websites (especially WordPress websites) from one hosting provider to the next. I’m currently helping a client move over (after their previous website developer wanted...
