by Kelsey Jones | Oct 15, 2014
I think I’m finally just now fully recuperated from Pubcon now, and I got back Friday. I had a blast meeting a ton of people in person that I hadn’t before (but have talked to through email and social media). I also loved spending so much time with my team...
by Kelsey Jones | Oct 7, 2014
I had a great time speaking at KC SEM last week! The topics I discussed were: Editorial Guidelines Saying “Yes” or “No” to Guest Blog Pitches Building Community Engagement Why Branding Matters to Your Editorial Strategy It was a longer version...
by Kelsey Jones | Sep 30, 2014
I’m one of those people that strongly believes that you shouldn’t copy your competition. If you find yourself stuck for new ideas, saying (or even thinking), “Well what is Acme Competitor doing?” isn’t going to make your brand more...
by Kelsey Jones | Sep 23, 2014
Exciting news! I will be the main speaker at the September Kansas City Search Engine Marketing Association next Tuesday! I will be doing a longer version of my Pubcon talk, this one titled Content Marketing: Editorial Management for Blogging. I’ll be covering...
by Kelsey Jones | Sep 16, 2014
A client recently had me do some research on email open rates, as she was planning to introduce a new weekly newsletter to her mailing list. The stats I found were quite surprising, to say the least. Additionally, I also had a chance to review a study on when the best...
by Kelsey Jones | Sep 10, 2014
At the San Francisco SEJ x Searchmetrics event this June, we heard from Jason Miller, who spoke about “big rock content,” which is the idea that if you write a large piece of content (whether that be an ebook, course, or really long article made up of thousands of...
by Kelsey Jones | Sep 8, 2014
Because I do so much writing for my various clients and I myself have a strong interest in writing and blogging (I was, after all, an English literature and creative writing major in college), I often find amazing blogging and writing resources that have immensely...
by Kelsey Jones | Aug 27, 2014
I’m speaking at 2014 Pubcon Las Vegas with Search Engine Journal founder, Loren Baker, on the editorial process for blogs. SEJ will also have TWO expo hall booth spaces and will be hosting an open bar on the first day. The majority of the SEJ team will be...
by Kelsey Jones | Aug 25, 2014
According to the 2014 B2B Barometer Report, an annual study comprised of 116 B2b marketers in the U.K., the outlook continues to be positive when it comes to revenues: 87% predicted that their company’s profits will increase over the next year, an increase of 7%...
by Kelsey Jones | Aug 19, 2014
I’ve seen a ton of blog posts this summer about “how to blog while on vacation” or “how to maintain your blog while on vacation.” While admittedly, the latter may have good tips like “write in advance,” I’m here to tell...
