by Kelsey Jones | Jun 10, 2014
When SEO was in its infancy (probably almost 15 years ago, shockingly), it was easy to promise fast results. Keyword stuffing and cloaking was a thing everyone did, and internet users were so green, they just clicked on whatever they could find in the search results....
by Kelsey Jones | Jun 3, 2014
If you are looking to step up your education game when it comes to marketing and online media. Luckily, online courses has enjoyed a resurgence in popularity, which allows us as marketers to take advantage of this great material, which can help increase our expertise...
by Kelsey Jones | May 28, 2014
I found this infographic on viral content marketing on Pinterest and I really like it. It may be super long, but it has a lot of great tips and better defines what it really means to “go viral.” While I do necessarily think that the term...
by Kelsey Jones | May 22, 2014
Exciting news! I was accepted to speak at PubCon Las Vegas this year, taking place in October. I was already going since I am a judge at the U.S. Search Awards, but I’m excited (and also extremely nervous) to be a speaker as well. A few members of my Search...
by Kelsey Jones | May 20, 2014
Pinterest is usually thought of as a time waster, but when used correctly, it really can be helpful to you in your work. Because it is visually-based, Pinterest is a great source of inspiration, organization ideas, and even content research. Here are some of my...
by Kelsey Jones | May 13, 2014
There are several of my fellow colleagues either in marketing or digital strategy that either have a college degree in something random, like History, or have completed an entirely different career (like being a lawyer) before coming to digital marketing. On the...
by Kelsey Jones | May 1, 2014
One of the best ways to become a better writer is to become (or simply just be) a great reader. You should not only read fiction and non-fiction books, but blogs as well that can make you better in your field, improve your own well being, or help you learn something....
by Kelsey Jones | Apr 29, 2014
When I started freelancing, it was partly out of boredom. I was used to working 2-3 jobs while going to college full-time, so once I was out and working a single fill-time job, I was ready to do something else after dropping my waitressing job that wasn’t worth the...
by Kelsey Jones | Apr 24, 2014
Even though app store optimization is something that most of us have heard of before, it doesnt mean app developers and marketers are all using it as a best practice, the way most of us see sitemaps or even meta tags as SEO professionals. The fact remains the ASO...
by Kelsey Jones | Apr 21, 2014
One of the biggest things I’ve learned running a business that I didn’t really think about before I started was the aspect of how much of an impact networking and sales would have on the future success of my business. I have gotten great referrals out of...
