Disney Analogies for Internet Marketing Job Roles

Disney Analogies for Internet Marketing Job Roles

Over the past few years, most companies have started to build out the right new roles and responsibilities to accommodate the new tools and techniques associated with inbound and internet marketing. This has resulted in some new job titles, different priorities, and...
I’m The New About.com Kansas City Expert

I’m The New About.com Kansas City Expert

Exciting news to report today! This week marks my first week on active duty as the expert for the Kansas City page on About.com. While we are still working out the kinks to get the page back to regular updates, I did publish my first post today, about the new...
We are Entering the Age of Content Nirvana

We are Entering the Age of Content Nirvana

I now see content I didn’t even know I needed to read or see or consume. Full House with no Michelle? Yes, I will spend minutes of my life watching that. Thanks Slate, The Verge, and The Huffington Post for covering it. As I read my Twitter newsfeed, check out...
SXSWi 2014 Recap

SXSWi 2014 Recap

To say I had another great year at SXSWi would be an understatement. There were so many great sessions, from ‘high on hashtags’ to getting to see Mark Cuban, Kevin Bacon, Nicolas Cage, Bill Simmons in person. I also met Ernest Cline,  who signed my copy...
Video SEO Leads to Better Engagement

Video SEO Leads to Better Engagement

Recent research by ZEFR, which was reported by ReelSEO, identified the 12 types of video that have the greatest influence and success when watched by consumers. These include unboxing videos, which present someone opening a new product and explaining its design and...