Using Social Media to Drive Business to Your Website

The Richmond Times-Dispatch has a great article about the social media channels you can use to drive traffic to your website. While this article may not be of much use for those of us who have already experienced the ins and outs of social media marketing, it is a...

Fandom and Social Networks: the Key to Evergreen Franchises

By Caitlin Burns Geek Culture has become increasingly powerful in Hollywood and Fan Communities on social networks are as sought after by consumer product companies as they are by TV shows and feature films. What draws fans to a property, product or community? What is...

Transmedia Storytelling

Social Media and New Media go hand in hand in the entertainment industry, but for years what people have seen presented is the same material, be it a commercial, TV program, film or short simply repurposed again and again from big screen to cell phone to YouTube to...

The Real Time Web Continues to Be Hot

There is a new way to search the web, and boatloads of users who have experienced the real time web have been impressed with the results. Traditional search engines rank sites based on relevancy.  Because of this, the results don’t change a lot; a search today will...

Self-Branding

CNN.com wrote a great article today about the power of branding yourself online. It has been proven through various studies that the majority of employers “google” prospective employees before deciding whether or not to hire them. Having a strong presence...
Adding and Embedding HTML to Facebook Pages

Adding and Embedding HTML to Facebook Pages

For all the fellow HTML geeks out there who want more customization on their Facebook page but still want to keep the clean, standard layout of Facebook (eg. no blinking backgrounds a la MySpace), I’ve discovered an application that lets you embed HTML code into...
Proof that Social Media is Killing Print

Proof that Social Media is Killing Print

Does anyone think the boom of social media is a cause of newspapers and magazines slowly dying? Infographic by CartridgeSAVE.co.uk Courtesy of Creative Cloud. Other Links on the Decline of Print Media: The Decline of Print Media: Blame Free Access Newsday to Charge...

More Innovative Social Media Marketing Campaigns

Here are two new social media/internet campaigns that depend on internet and social media users to spread the word in order to win big. The first is Yahoo!’s yodel contest, as explained by their official blog: Today, we’re giving the Yahoo! yodel back to the...