For marketers, it’s hard to consider creating an initiative without a definite ROI purpose behind it, especially if you’re using time and resources to push it out. However, there are some types of content and marketing that — while they may not produce a strong, direct revenue — their long-term benefits outweigh the potential short-term income.
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Spencer Childress
Spencer Childress has a bachelors degree in Physics and enjoys data-driven projects. He helps Six Stories with research and website changes.