You may think you’re ahead of the game by having a call-to-action (CTA) in your content, but the fact is, if it isn’t actually converting readers, then it’s basically the same as not having one at all. You’ll know your CTAs aren’t working if you aren’t seeing any click-throughs from your links, as well as little to no conversions from these offers on the specific content pages.
Read the entire post on Copypress
Spencer Childress
Spencer Childress has a bachelors degree in Physics and enjoys data-driven projects. He helps Six Stories with research and website changes.