5 Powerful Ways Podcasts Energize Your Marketing Playlist

5 Powerful Ways Podcasts Energize Your Marketing Playlist

Podcasts enjoyed exposure in pop culture about a decade ago, but their current renaissance says a lot about how users and business people consume content today. Forbes reports that podcasting never truly fell by the wayside, and has consistently grown year-after-year....
How to Use Others’ Content to Benefit Your Sales Funnel

How to Use Others’ Content to Benefit Your Sales Funnel

No one likes reading social media feeds where businesses only talk about themselves day after day. Sharing others’ content on your social media profiles is crucial to having a well-rounded social media presence. Mixing external content with your brand’s custom-made...
Email Opt-Ins: Why They Make Your Campaigns Stronger

Email Opt-Ins: Why They Make Your Campaigns Stronger

Canada’s Anti-Spam Legislation (CASL) requires implied or express consent to promote your organization, products or services through email, and certain details must be included on every message. But once you have their permission, it’s important to keep...