Oversharing vs. Undersharing in Social Media

Oversharing vs. Undersharing in Social Media

In the world of social media, it can often be difficult to find the baby bear of ratios. Some users share too much, outlining everything from breakfast, to an upset stomach, to theories to what made it that way, while others fall off the face of the earth for weeks at...
How to Work With Bloggers for Social Media Contests

How to Work With Bloggers for Social Media Contests

Bloggers that cover topics within your business’ industry can be a great untapped resource when it comes to promoting your social media presence to your target market. Some bloggers may be willing to post company-sponsored giveaways and guest posts on their blogs....
How Important are Social Media Reviews?

How Important are Social Media Reviews?

It turns out that social media users place a lot of trust in what their friends are saying online about products, businesses, and services. So much so that Bing now integrates reviews from friends of users who are searching for a specific business or service. Even...
How to Combine Real-World and Social Media Marketing

How to Combine Real-World and Social Media Marketing

Believe it or not, real-world, in-person marketing, which may include booths, physical advertising (as in signs or banners), or demonstrations make it easy to tie in social media marketing efforts. By making your social media presence known to potential customers at...