by Spencer Childress | Apr 27, 2016
Yes, B2B marketing is businesses marketing to businesses. But when it comes down to who is actually is making the decision, it is still a human being who says yes or no and signs the checks. This means that B2B marketers still need to appeal to individual human...
by Spencer Childress | Apr 27, 2016
Email marketing is one of the main cornerstones of several B2B marketers’ strategies. However, there is definitely a wrong and a right way to do email, especially in the age of email overload, which we as business professionals have been feeling for several years...
by Spencer Childress | Apr 27, 2016
For many B2B companies, just simply having a blog at all has been a huge accomplishment. However, now that content marketing has become one of the most popular strategies in digital marketing for 2014 (and hopefully beyond), it may be time to step your content...
by Spencer Childress | Apr 27, 2016
There are many “facts” and assumptions that marketers and other specialists have about the B2B marketing industry. Some marketers and advertisers think it’s boring and refuse to take clients for positions that are offered in the field. Conversely, marketers that are...
by Spencer Childress | Apr 27, 2016
Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. However, Google+ has...
