by Spencer Childress | Apr 27, 2016
Websites like Sponsored Tweets and Ad.Ly were created with the hope that famous and popular social media users will be willing to start sponsored conversations online. And with clients such Kendra Wilkinson and Kim Kardashian ready to spread any advertiser’s message...
by Spencer Childress | Apr 27, 2016
It’s hard to justify the time spent on social media account management. But there are ways to measure the real value (monetary or otherwise) of fans on Facebook and followers on Twitter. These top two social media websites offer free advertising, an open customer...
by Spencer Childress | Apr 27, 2016
When it comes to content, many marketers and consumers alike think of the written word. However, the true definition of content (at least when it comes to the online version) is more broad and contains different platforms and types, including video and social media....
by Spencer Childress | Apr 27, 2016
Whenever the marketing industry releases its speculations for what is going to be “hot” for the coming year, it’s a sure sign that the focus they name will soon be manipulated by those looking for ways to make it work for them, while putting in as little effort as...
by Spencer Childress | Apr 27, 2016
When newspapers started closing, many of the best journalists in the country (and even the world) were at a loss at to what to do or where to go next. However, thanks to the “content renaissance” that seems to be happening right now (which started with SEOs who...
