by Guest Author | Feb 23, 2018
According to Salesforce’s Fourth Annual State of Marketing Report, 52 per cent of consumers and 65 percent of business buyers will switch brands if the vendor doesn’t personalize communications. But personalization goes beyond being able to dynamically insert the...
by Guest Author | Feb 23, 2018
A culture of open communication is crucial to fostering a great working environment for both management and employees. Because it’s so important, you should make an effort to promote transparency in the office in order to help employees feel safe sharing their...
by Guest Author | Feb 23, 2018
When social media content first started going viral, with videos from everyday people suddenly getting millions of views seemingly overnight, businesses began looking for ways they could replicate that effort. Some companies have been successful with commercials (such...
by Guest Author | Feb 23, 2018
When you work with an organization for years (or even months), the industry lingo, company product offerings, and mission statements become ingrained in everything you do. For marketers, this can be both a blessing and curse: Being knowledgeable about your industry is...
by Guest Author | Feb 23, 2018
According to the American Staffing Association, 3 million temporary and contract employees are put to work by staffing companies in the United States during an average week. On top of this, there are almost 15 million staffing employee hires per year. These numbers...
