The Rise of the Content Marketer Role

The Rise of the Content Marketer Role

Most of the recent “Get ready for 2014!” posts included a section about content marketing and how important it will be this coming year. Google’s recent emphasis on long-form content and its dedication to shutting down article submission sites and penalizing other...
Why You’re Doing Digital Public Relations Wrong

Why You’re Doing Digital Public Relations Wrong

As the managing editor of SEJ, which gets almost one million pageviews monthly, I find myself receiving up to ten press releases and “embargoed announcements” from all kinds of companies everyday. And almost every time, I find myself shaking my head and simply...