14 of The Best Paid Search and SEO Tools

14 of The Best Paid Search and SEO Tools

It can be difficult to decide which search tools to use when it comes to your company or client’s paid and organic search campaigns. I have found a great selection of tools; some which are recommended often, with good reason, and others that shouldn’t be discounted....
Why Nostalgia Marketing Works

Why Nostalgia Marketing Works

Whether it’s the smell of your mom’s cooking, hearing a song from your senior year of high school, or seeing a pair of sneakers from your childhood, there are numerous occasions, sensory inputs, objects, and social situations that can ignite the yearning of yesterday...
#SEJBookClub: How The 4-Hour Work Week Changed My Life

#SEJBookClub: How The 4-Hour Work Week Changed My Life

When I say that FHWW changed my life, I’m not being hyperbolic. Before I read it, I was stuck and unknowingly miserable in my salaried job at an agency that was so Old Boys’ Club, they took clients to strip clubs. FHWW made me realize that it’s okay to not like where...