by Spencer Childress | Apr 26, 2016
I’ve met a good chunk of my colleagues in the marketing world while speaking at or attending conferences. I’ve found most conference speakers are not only highly educated about their subject matter, they also are usually highly motivated at make for some great...
by Spencer Childress | Apr 26, 2016
Whether you are building yourself up as a thought leader, or you want to start implementing more marketing campaigns, it’s important to develop a strategy. This is what I talked about with Scott Monty of Scott Monty Strategies on this week’s podcast. Scott was...
by Spencer Childress | Apr 26, 2016
In today’s special edition of Marketing Nerds, Executive Editor Kelsey Jones talks with GoDaddy‘s VP of Engineering, Charles Beadnall, and SVP of Domains, Mike McLaughlin, about some really cool stuff surrounding GoDaddy’s search engine, its effect on the company’s...
by Spencer Childress | Apr 26, 2016
When I first heard about Triggers: Creating Behavior That Lasts–Becoming the Person You Want to Be (affiliate link) by Dr. Marshall Goldsmith, I instantly told the SEJ team I wanted to cover it for SEJ Book Club. I’ve been a fan of Marshall Goldsmith since reading...
by Spencer Childress | Apr 25, 2016
For marketers, it’s hard to consider creating an initiative without a definite ROI purpose behind it, especially if you’re using time and resources to push it out. However, there are some types of content and marketing that — while they may not produce a strong,...
