How to Improve Social Media Customer Service

How to Improve Social Media Customer Service

Even if your company isn’t ready for it yet, social media is probably used by many of your customers as a way to contact businesses about products and services. Many major companies are hiring entire teams of social media specialists who are trained on how to best...
How to Turn a Marketing Faux Pas into a New Customer

How to Turn a Marketing Faux Pas into a New Customer

No matter how hard we try, we will never be perfect. This is true for businesses, too, especially in their marketing efforts. No matter how hard they try to create the right message for an audience, mistakes happen. However, those mess-ups don’t have to be fatal. It...
How to Turn Instagram Likes Into Sales

How to Turn Instagram Likes Into Sales

Instagram isn’t for every company, but when it’s done right, it can drive regular sales. If you have a growing Instagram profile that gets some engagement, but you’re not sure how to translate those likes, comments, and follows into sales, these actionable points will...