by Guest Author | Oct 7, 2017
Data has many benefits. But with data points constantly being collected and updated, marketers can have trouble managing it. Data is only useful when it’s actionable. When it comes to big data management, actionable goals that give a purpose to your data will make it...
by Guest Author | Oct 7, 2017
Lead scoring is an effective model that helps sales and marketing departments identify which prospects are potentially most valuable to the company and its current sales funnel. A lead scoring system only works when it is properly set up and used on a regular basis....
by Guest Author | Oct 7, 2017
CRO, which stands for conversion rate optimization, deals with optimizing your website, sales strategy, and marketing to get a higher conversion rate, which is when potential customers complete the end action that you were hoping for. For some, this is an email...
by Guest Author | Oct 7, 2017
Gamifying your customer service experience isn’t new. A classic example, which has been done for decades, is allowing customers to earn credit card or airline points for purchases that can be redeemed for other purchases. This reward system gives users an incentive to...
by Guest Author | Oct 7, 2017
Sure, you have marketing and sales, but do you actually use your campaigns to their fullest potential? With over $118 billion projected to be spent on digital media by 2021, brands are heavily investing in digital marketing and advertising. This is leading to more...
