Online Advertising Strategies To Get Out of PPC Limbo

Online Advertising Strategies To Get Out of PPC Limbo

PPC, short for pay-per-click is usually the go-to paid online advertising strategy for companies wishing to get a foothold on their online presence. However, depending on a business’ industry, PPC can get very competitive and extremely costly. Instead of relying on...
Does Your e-Commerce Site Need to be on Wanelo?

Does Your e-Commerce Site Need to be on Wanelo?

Wanelo, short for Want, Need, Love,  is a visual image collecting site that is similar to Pinterest. Their website states: “Wanelo (“wah-nee-lo,” from Want, Need, Love) is a catalog of products organized by people. You can buy almost everything you see on Wanelo, and...
Will Your Company’s Online Community Fail?

Will Your Company’s Online Community Fail?

In many instances, a company-created online social community for current and potential customers is a recipe for disaster. For instance, here is a good four-part series outlining the many reasons online communities fail by Joshua Paul. However, in certain...
The Top Five Things Businesses Can Do On Pinterest

The Top Five Things Businesses Can Do On Pinterest

Pinterest marketing is one of the latest things that internet marketing consultants are trying to stay on top of. The basic actions on Pinterest that can be done by businesses make it possible to stay connected with current fans of their brands and products while also...