by Spencer Childress | Apr 27, 2016
For many individuals, social media is fast becoming a way of life. Tweet about lunch. Check into lunch restaurant on FourSquare. Post a photo on Facebook wall of co-workers waiting for food to arrive. Show restaurant server the electronic certificate bought from...
by Spencer Childress | Apr 26, 2016
Most of the recent “Get ready for 2014!” posts included a section about content marketing and how important it will be this coming year. Google’s recent emphasis on long-form content and its dedication to shutting down article submission sites and penalizing other...
by Spencer Childress | Apr 26, 2016
Whether it’s the smell of your mom’s cooking, hearing a song from your senior year of high school, or seeing a pair of sneakers from your childhood, there are numerous occasions, sensory inputs, objects, and social situations that can ignite the yearning of yesterday...
by Spencer Childress | Apr 26, 2016
When I say that FHWW changed my life, I’m not being hyperbolic. Before I read it, I was stuck and unknowingly miserable in my salaried job at an agency that was so Old Boys’ Club, they took clients to strip clubs. FHWW made me realize that it’s okay to not like where...
by Spencer Childress | Apr 26, 2016
8 seconds. That’s all you’ve got to get your prospect’s attention. In today’s busy world, it only takes that small fraction of time before your prospective client gets distracted and starts to do something else. This is when the value of attention-grabbing visual...