The Rise of the Content Marketer Role

The Rise of the Content Marketer Role

Most of the recent “Get ready for 2014!” posts included a section about content marketing and how important it will be this coming year. Google’s recent emphasis on long-form content and its dedication to shutting down article submission sites and penalizing other...
Why Nostalgia Marketing Works

Why Nostalgia Marketing Works

Whether it’s the smell of your mom’s cooking, hearing a song from your senior year of high school, or seeing a pair of sneakers from your childhood, there are numerous occasions, sensory inputs, objects, and social situations that can ignite the yearning of yesterday...
#SEJBookClub: How The 4-Hour Work Week Changed My Life

#SEJBookClub: How The 4-Hour Work Week Changed My Life

When I say that FHWW changed my life, I’m not being hyperbolic. Before I read it, I was stuck and unknowingly miserable in my salaried job at an agency that was so Old Boys’ Club, they took clients to strip clubs. FHWW made me realize that it’s okay to not like where...