by Spencer Childress | Apr 26, 2016
Reddit has become a powerful platform for companies, celebrities, and regular people to get exposure, answer and ask questions, and become part of a loyal and wide-reaching community. SEE INFOGRAPHIC ON SEARCH ENGINE JOURNAL
by Spencer Childress | Apr 26, 2016
As always, I’m excited to have an excuse to read a book that sounds super appealing and useful to my work and life. When I found out about Shane Snow’s Smartcuts: How Hackers, Innovators, and Icons Accelerate Success, I knew it’d be a great addition to the SEJ Book...
by Spencer Childress | Apr 25, 2016
For marketers, it’s hard to consider creating an initiative without a definite ROI purpose behind it, especially if you’re using time and resources to push it out. However, there are some types of content and marketing that — while they may not produce a strong,...
by Spencer Childress | Apr 25, 2016
No matter how hard we try, we will never be perfect. This is true for businesses, too, especially in their marketing efforts. No matter how hard they try to create the right message for an audience, mistakes happen. However, those mess-ups don’t have to be fatal. It...
by Spencer Childress | Apr 25, 2016
Customer relationship management (CRM) follows the entire lifecycle of a customer’s interaction with a business. The main arms of CRM include marketing, sales, support and feedback. No matter how large or small a business may be, its clients and customers go through a...