by Spencer Childress | Apr 27, 2016
Crafting a content strategy for social media is just as important as developing a strategy for what is published on the company blog and website. Social media is one of the main megaphones that a company uses to create its overall online presence, which in turn shapes...
by Spencer Childress | Apr 27, 2016
Internet users have gotten spoiled. We expect the brands we interact with to be on top of their blog, website, and social media feeds — so when one isn’t, it really stands out. People who spend the majority of their working day connected to the Internet want to be...
by Spencer Childress | Apr 27, 2016
Everyone wants every piece of their content to go ‘viral’, whether that means a tweet is re-tweeted 500 times, a YouTube video has 2,000,000 views, or a blog post has 300 comments. Many companies believe that social media and online marketing isn’t “Worth it” if they...
by Spencer Childress | Apr 27, 2016
When it comes to content, many marketers and consumers alike think of the written word. However, the true definition of content (at least when it comes to the online version) is more broad and contains different platforms and types, including video and social media....
by Spencer Childress | Apr 27, 2016
Whenever the marketing industry releases its speculations for what is going to be “hot” for the coming year, it’s a sure sign that the focus they name will soon be manipulated by those looking for ways to make it work for them, while putting in as little effort as...
