by Spencer Childress | Apr 27, 2016
When newspapers started closing, many of the best journalists in the country (and even the world) were at a loss at to what to do or where to go next. However, thanks to the “content renaissance” that seems to be happening right now (which started with SEOs who...
by Spencer Childress | Apr 27, 2016
Great content usually comes from the places that are most intertwined with your product. In this case, utilizing your most loyal consumer base and online community can help you generate content, often which is a lot more targeted to your users since they helped you...
by Spencer Childress | Apr 27, 2016
Content marketing continues to be one of the most talked about strategies in digital marketing today, but if your company isn’t doing it at all or not giving it 100%, then it may end up doing more harm than good. There has been a fundamental shift in the last two...
by Spencer Childress | Apr 27, 2016
Not every mobile activity will be right for your business, so it’s important that you establish a game plan and don’t just jump into strategy blindly. Additionally, because mobile impacts every aspect of your organization, it requires collaboration, and not just...
by Spencer Childress | Apr 27, 2016
Your target audience is probably smarter than you may give them credit for. They are savvy and most likely spend way too much time on the internet, expecting to be entertained by marketers and advertisers. Over time, these expectations have caused the marketing and...
