Walter White’s Guide to Customer Communications

Walter White’s Guide to Customer Communications

If you haven’t seen the award-winning show Breaking Bad, then you have missed out (especially since the entire series is on Netflix). However, whether or not you love the show, there are a few valuable marketing lessons the show’s protagonist, Walter White, can teach...
Why Remarketing Needs Work

Why Remarketing Needs Work

Remarketing is a paid search strategy that continues to blow my friends’ and family’s minds. “Look!” they exclaim. “How did they know that I was wanting a purple duvet cover?” It’s at that point I explain remarketing to them...
5 Reasons You Are Terrible at Content Marketing

5 Reasons You Are Terrible at Content Marketing

Everybody wants to be at great at content marketing, but not many people have what it takes to truly be a great online writer. Marketing your content online takes a lot more than just publishing a blog post and expecting everyone to follow all over themselves in...