by Spencer Childress | Apr 27, 2016
Thanks to the rise of social media, with millions of people around the world having Facebook and Twitter accounts, people have begun wising up about their own social media “personas.” Many working professionals realize the difference between what they want to share...
by Spencer Childress | Apr 27, 2016
Social media and mobile applications are two of the fastest-growing digital entertainment and communication media today. Many consumers are using both social media and apps daily (sometimes at the same time), and, because of this, it has become crucial for companies...
by Spencer Childress | Apr 27, 2016
Having a popular social media presence is important, but many companies and organizations are now taking it a step further by also fostering loyal and active online communities within Facebook and Twitter. These online communities are passionate about a certain brand,...
by Spencer Childress | Apr 27, 2016
Just like with anything else, customers can feel inundated and overwhelmed by company tweets and status updates. According to a survey published in September 2011, 36% of all unlikes on Facebook are because a company was posting too much. This means that a user is...
by Spencer Childress | Apr 27, 2016
A recent survey from research firm Gartner estimates that by 2014, 10-15% of all reviews left by users on social media sites will be paid for by the companies themselves. While this isn’t a new phenomenon, companies may not see the potential downfalls of going...
