by Spencer Childress | Apr 27, 2016
As is much discussed at SMX events and on SearchEngineLand, Google is moving toward acknowledging ownership of content in alignment with the Google Panda update. Google Authorship allows the search engine to match up content with its author via his or her Google+...
by Spencer Childress | Apr 27, 2016
My dad was proud of his new “Internet-smart” TV and wanted to show it off to me on St. Patrick’s Day weekend last month. He showed me how he could log onto Facebook and view photos, update his status, etc. As he was showing me, all I could think was, “Would anyone...
by Spencer Childress | Apr 27, 2016
Google announced at Google I/O this month that it’s introducing a number of changes to Google+, which mainly affect the site design as well as usability. The two most noticeable changes were probably the cover photo for pages and profiles, which has been enlarged...
by Spencer Childress | Apr 27, 2016
Many people who don’t truly understand social media believe they need to be on it “just because everyone else is.” However, there are several reasons why not participating in all types of social media could be okay for some companies, especially if they aren’t doing...
by Spencer Childress | Apr 27, 2016
When social media was new, the main go-to metrics were how many Twitter followers, Facebook Fans (remember those?) and even MySpace friends you had. However, social media marketing is continuously evolving, and marketers are learning that it is important to go beyond...
