IBM Study of 1,500 CMOs Highlights Challenges and Trends

IBM Study of 1,500 CMOs Highlights Challenges and Trends

IBM released a study that interviewed 1,500 Chief Marketing Officers (CMOs) worldwide. The study, titled From Stretched to Strengthened: Insights from the Global Chief Marketing Officer Study, is available for free after filling out a contact form. Challenges in B2B...

How Fortune 500 Use Social Media

A study entitled “The Fortune 500 and Social Media: A Longitudinal Study of Blogging, Twitter and Facebook Usage by America’s Largest Companies”, conducted By: Nora Ganim Barnes, Ph.D. for the University of Massachusetts Dartmouth was published recently and provides...