by Stephanie Bruce | Mar 7, 2023
There is a lot about Search Engine Optimization (SEO) that we don’t know. That is, exactly what factors search engines consider and to what extent when determining the order of search results. When there are things that we do know, we must work to improve those areas...
by Stephanie Bruce | Feb 14, 2023
If you build it, they will come… eventually. The fact is that search engine crawl bots will eventually crawl your website, assuming you haven’t added it to the “do not crawl” list. So perhaps you’re wondering why you should put in the extra work to get it crawled?...
by Stephanie Bruce | Feb 7, 2023
When it comes to narrowing down your keyword list, there are two factors that are often recommended as the gold standard: search volume, and competition. While those are important considerations, there is one that is often overlooked and which can have more impact:...
by Stephanie Bruce | Jan 12, 2023
When it comes to content marketing, one of the best things you can do is to draw more attention to your content. There are many ways to do that, some more elaborate and time-consuming than others. One of the easiest ways to get more eyes on your content and expand...
by Stephanie Bruce | Jan 5, 2023
Content creation is a time consuming process that requires subject matter expertise and an understanding of what your audience wants to consume. There are ways you can reduce your workload without sacrificing content quality. One way to do that is to repurpose...
