Google Allo, A New AI Messaging App, Released

Google Allo, A New AI Messaging App, Released

Google Allo has been getting a lot of attention lately from marketers and those in search. Matt Southern, our lead news writer at Search Engine Journal, wrote a post about Allo reviews that has gotten tens of thousands of views. The interest is so strong because Allo...
The Best Women-Led Sessions at Pubcon 2016

The Best Women-Led Sessions at Pubcon 2016

Pubcon Las Vegas is one of my favorite conferences to go to every year. This year, I am grateful to receive a press pass to cover Pubcon through a unique lens that isn’t discussed enough: women speakers at marketing conferences. Pubcon has done a great job of...
6 Ways to Repurpose Your Content

6 Ways to Repurpose Your Content

Last week, I did a webinar for Search Engine Journal titled Thinking Outside the Text Box: 6 Ways to Increase the Life of Your Content that was all about how to repurpose your content into other types and mediums. Turning your content into other pieces can help you:...
Here’s What Your Customers Really Want to Hear From You

Here’s What Your Customers Really Want to Hear From You

When people are looking for something online, it’s to solve a problem they are having. Even if I am searching for cheese, it’s because I have a problem: I don’t have any cheese and I want some more. But, if you’re not an online cheese purveyor, your business should...
How Small Brands Are Making a Big Impact With Content

How Small Brands Are Making a Big Impact With Content

Just because you’re a small company, it doesn’t mean that you can’t make a big impact with your content. With a little bit of expertise and elbow grease, it’s possible to produce amazing content that is going to grow your audience and your brand. Here’s some ways...