Social Media Optimization: An Overview

Social Media Optimization (SMO) is the brother of Search Engine Optimization (SEO)- they are both attracting customers to their website content, except SMO is attracting visitors to a company’s web site by using its social media pages or profiles on sites like...

Upcoming Social Media and SEM Conferences

Due to the explosion of social media, SEM, and internet marketing efforts online, there are tons of exciting and informative conferences coming soon around the country that offer great ways on how to develop and integrate your business through the internet....

Teaming Up Against Google: Bing will Now Power Yahoo!

The 10-year deal between Microsoft’s Bing and Yahoo! to use Bing technology to power Yahoo searches is a big deal for those of us in the marketing world. Even though each company will keep their own display advertising businesses, the SEM side of advertising...