by Kelsey Jones | Feb 12, 2015
Millennials (current 21-40ish year olds) and Generation Z (those who are currently under age 21) have significant buying power. Combine that with the fact that they are the first two generations to grow up with the internet and technology as a significant part of...
by Kelsey Jones | Nov 6, 2014
Ever since Search Engine Journal introduced our new podcast, Marketing Nerds, we’ve been having an awesome time getting guests, covering all kinds of topics (from freelancing to Google penalties), and learning more about podcasting along on the way. Here’s...
by Kelsey Jones | Oct 30, 2014
In an enlightening new study by Software Advice, a survey of 200 B2B marketers found not only are trade shows the best source of high quality leads, they also are the highest quantity when compared to other marketing lead sources. Titled the B2B Demand Generation...
by Kelsey Jones | Sep 30, 2014
I’m one of those people that strongly believes that you shouldn’t copy your competition. If you find yourself stuck for new ideas, saying (or even thinking), “Well what is Acme Competitor doing?” isn’t going to make your brand more...
by Kelsey Jones | Jul 3, 2014
Digital rewards, such as allowing your app or website users to accrue points towards things like gift cards to Target and Starbucks, or even discounts on your own products and services. The options that companies can provide users are seemingly endless; and the fact...
