Lady Gaga and Social Media

Lady Gaga and Social Media

As her new video Telephone’s success suggests- over 7 million views in 3 days.  A week later, a Google search for telephone shows the 375+ articles about the video before even a description of the communications device. Whether one loves her or hates her, they have to...

Transmedia Storytelling

Social Media and New Media go hand in hand in the entertainment industry, but for years what people have seen presented is the same material, be it a commercial, TV program, film or short simply repurposed again and again from big screen to cell phone to YouTube to...