Big Omaha 2013 Recap: Day 1

Big Omaha 2013 Recap: Day 1

I had the pleasure of attending Big Omaha 2013 last week, and I learned a ton (as I normally do in these entrepreneurship and innovation conferences put on by Silicon Prairie News). Here are some of my highlights and important points that I took away from the...
Big Omaha 2013 Recap: Day 1

Is Changing Your Business Name a Terrible Idea?

When I got the email that Pinfluencer was changing its name to Piqora, I wanted to puke. Why would they do that? Sure, they are expanding their services to include other networks, but the site name Pinfluencer was becoming a household name and well-known when it came...

How to Treat Your Customers Poorly

  Based on my own experiences, here is a list of things your company can do to treat your customers poorly. Empty Promises Not only did Boingo promise a “free” $25 Amazon gift card after two months of service at $9.95, they have repeatedly failed to...
Big Omaha 2013 Recap: Day 1

How to Market Your e-Commerce Business on Wanelo

Wanelo (a combination of the words Want, Need, Love) solves the buying problem on Pinterest. When Pinterest was first starting out, many of the links were directly to their correct e-commerce product page, as they were updated by the companies themselves or customers....
Big Omaha 2013 Recap: Day 1

A List of Social Media Metric Resources

Social media metrics, much like Google analytics for websites, help you see if your efforts and what you’re doing online will translate into a positive ROI or great customer engagement. Luckily for us, there’re a lot of great social media metric sites that...
Big Omaha 2013 Recap: Day 1

Offering Free Stuff via Social Media

By Kelsey Jones Social media is a great way to connect with current and perspective customers and clients. For businesses that are looking for a way to increase their reach and audience on Facebook, Pinterest, or Twitter, if might be useful to offer some kind of...