by Guest Author | Mar 3, 2016
In the world of marketing and advertising, creativity has been an integrative part of the formula. The posters and commercials that we see, the songs and jingles we hear and enjoy, and the gimmicks that we experience, are all products of creative minds. Creativity has...
by Kelsey Jones | Feb 24, 2016
Just when I think businesses and professionals as a whole are realizing the importance of online branding and marketing, I see another example of a neglected Twitter account or a LinkedIn profile that uses emojis in their headline. Even if your target customers aren’t...
by Guest Author | Jan 18, 2016
Nowadays, online marketing is the go-to of small and big business owners, entrepreneurs and the like, all competing to get their content recognized. However, as much as the Internet is a great platform for having an audience and growing your market, standing out is a...
by Guest Author | Sep 22, 2015
There are so many great tools out there for marketing that can help you analyze, organize, design, and manage your brand and business. These tools are available on almost all platforms (PC, smartphones, tablet, etc.) and are quite easy to use. Only some are free,...
by Guest Author | Aug 18, 2015
Hashtags have become an integral part of our modern culture. Twitter introduced this as a keyword search feature in 2009. Now, it has become very popular in social media and it can be seen in people’s posts everywhere. It acts as a conversation starter and unifies...
by Kelsey Jones | Jul 9, 2015
A few weeks ago, I did a webinar on nostalgia marketing, one of my favorite topics. Nostalgia marketing is so effective because it makes the audience: feel nostalgic about their childhood and teen age years feel like they have more in common with the brand recognize a...