by Kelsey Jones | Sep 16, 2014
A client recently had me do some research on email open rates, as she was planning to introduce a new weekly newsletter to her mailing list. The stats I found were quite surprising, to say the least. Additionally, I also had a chance to review a study on when the best...
by Kelsey Jones | Sep 10, 2014
At the San Francisco SEJ x Searchmetrics event this June, we heard from Jason Miller, who spoke about “big rock content,” which is the idea that if you write a large piece of content (whether that be an ebook, course, or really long article made up of thousands of...
by Kelsey Jones | Aug 27, 2014
I’m speaking at 2014 Pubcon Las Vegas with Search Engine Journal founder, Loren Baker, on the editorial process for blogs. SEJ will also have TWO expo hall booth spaces and will be hosting an open bar on the first day. The majority of the SEJ team will be...
by Kelsey Jones | Aug 25, 2014
According to the 2014 B2B Barometer Report, an annual study comprised of 116 B2b marketers in the U.K., the outlook continues to be positive when it comes to revenues: 87% predicted that their company’s profits will increase over the next year, an increase of 7%...
by Kelsey Jones | Aug 6, 2014
I’m a sucker for it, and I know you are too. Anytime someone mentions something from my teen years or childhood (say, Teenage Mutant Ninja Turtles or Clueless), and I am totally enraptured, laughing along to the jokes that come with complete nostalgia for the sweet...
by Kelsey Jones | Jul 3, 2014
Digital rewards, such as allowing your app or website users to accrue points towards things like gift cards to Target and Starbucks, or even discounts on your own products and services. The options that companies can provide users are seemingly endless; and the fact...
